All set to propose to your partner? Congratulations! You are about to embark on one of the most exciting chapters of your life and we totally understand the thrills as well as the bundle of nerves that you are experiencing. While you are planning every little detail to the T, getting an engagement is what brings this proposal together for you and your beloved. Whether you have picked out a date or are still deciding on one, you must know that purchasing an engagement ring at the right time is of paramount importance so that your proposal goes smoothly and without any delays or hindrances.
When it boils down to buying the engagement ring, you need to think of the type you want to buy, the number of carats you wish to have in the diamond of your choice, the retailer you want to get on board and the timing of your proposal. Most people go through a hard time deciding on what is the best time to buy a simple elegant engagement ring, so don’t worry as we will help you figure this out.
One of the first few questions that a couple asks is ‘How many carats should an engagement ring be’? Well, the average carat size depends on where you are located. In the U.S, the standard size is one carat, while in the U.K, it’s 0.6 carats, and in Europe it tends to be even smaller, somewhere around 0.5 carats. Most couples purchase an engagement ring with a diamond that ranges between 1 to 2 carats. Although it does not have to be, an engagement ring tends to be an extravagant purchase, only because you want to give your to-be-better-half the best there is. A standard engagement ring costs over $6000 in the United States, which is why one would want more out of their buck when picking the right engagement ring.
A rare gemstone is expensive and so is a diamond. But there are certain months in the year where you will be able to get excellent deals on exquisite diamond and jewel studded engagement rings. Even though the right time really depends on you and your relationship, engagement rings are not as expensive twice a year – during the off-peak summer season and between November and December. So, if you’ve been wondering when is the best time to buy an engagement ring, we’ve got the answers you need.
Let’s Look at This in More Detail:
Holiday Season
What better time than the holiday season, right? Add that extra sparkle and shine into your relationship by getting your partner an engagement ring during the merry season of joy and good tidings. While the jewellery business does not generally have a peak purchase season, the holidays bring about a significant surge in engagement ring shopping. Try buying around the Christmas season if you have a certain budget in mind and want to save money on an engagement ring. There is a reason why many couples choose to get engaged during this season and that’s because of the great deals at almost every jeweller’s in town. Most people are on a holiday high at this time and all family members and friends gather to celebrate. After all, it is ‘the most wonderful time of the year’!
The only thing you need to be careful about is the timing. Buying amid the Christmas rush might result in lower pricing but it can also take longer to find a perfect ring. If you have had your eyes on the most expensive coloured engagement ring but are looking for a steal deal then this is the best time to go for it, as you would be able to get one at a discounted rate.
Black Friday & Cyber Monday
Getting the best price on an engagement ring during a Black Friday or Cyber Mondaysale is no secret. During this time, most people prefer getting what they like online instead of waiting in line for hours outside department stores. Most jewellery stores online let you explore the product in great detail before you narrow it down to the one of your choice. What’s even better? You get free shipping to sweeten the deal. Pro tip: Sign up for the jeweller’s email list as this way you will be the first to know about their discounts and special offers. With Black Friday engagement ring sales, you can get that ring you’ve been eyeing at an amazing price. Cyber Monday engagement rings deals also let you find your perfect token of love without breaking the bank. Don’t forget to add all your favourites to your wishlist before the sale begins, so you can immediately add the right one to cart once the offers roll around.
Before Valentine’s Day
This is also one of the best times of the year to buy engagement rings. Love is always in the air as we get closer to February 14th, and so are the ongoing sales and discounts that play cupid for couples all around the world. January is a time when the Christmas rush has settled and most jeweller’ss have new discounts and promotional sales that kick-off for Valentine’s Day, as that is one of the most popular dates for marriage proposals too. If you want to propose to the love of your life on Valentine’s Day, then getting the perfect engagement ring at the perfect price is possible around this time of the year. Besides, it is also a great time to post your engagement ring selfie pictures on Instagram and turn those romantic moments into a celebration that can be shared with friends and family.
Spring
Hello spring, hello flowers and a big HELLO to great discounts on engagement rings! If you feel overwhelmed with the thought of trudging through the holiday season rush in December and January, then early spring is a great option. This is a more relaxed season and a lot of stores and jewellers launch their latest collections during this time. Vendors will also be more open to spending quality time in helping you decide and they will not be in a hurry.
Perhaps you overspent over the holidays and couldn’t fit in the expense of an engagement ring in the months of Jan or Feb? Well, spring time is definitely the right time for you and your special someone to make that much-awaited purchase.
Summer
A pale orange sunset, the sound of the waves in the background, and then you get on one knee to ask the one question, which is about to change your life forever! Ah, summer time romance and proposals. Just like the weather, summer sales on engagement rings are pretty hot and happening, and this would be a great time for you to not only get an engagement ring, but to also plan a romantic summer getaway to add that extra ‘oomph’ in your proposal. Do your research on the summer sales across all jeweller’ss or brands and give yourself some time to buy the ring before you head out for your romantic vacay.
Also Read: Are Small Engagement Rings a Better Choice?
The Fall Season
You have FALL’en in love and feel ready to take that step towards greater commitment. What’s even better? The beautiful fall season has an air of romance that is bound to add more to your heartfelt emotions and give you tons of engagement ring options that go on sale around this time. September and October are the best months to buy an engagement ring, since these months tend to be pretty low-key for most jewellers and department stores. In fact, you will see attractive sales being put out to lure potential customers. A win-win situation for both you as well the jeweller!
After the Holidays
The holidays are a busy time, and with everyone being caught up with friends, family, shopping and constant expenditure, getting an engagement ring during that time may be a little difficult or even daunting. If you wait till the holiday rush has passed, you can take a breather and get a lovely engagement ring at a good price. There is always an ‘after-season’ price that jewellers promote to keep the momentum going and it is mostly during the off-season that you’ll find diamonds at a lower cost. It is however a good idea to do your research a month or two before the season ends so that you can be the first one to grab a good deal.
With all this talk of sales, discounts and engagement ring shopping, we’re sure there’s one important thing on your mind: the budget. If you’ve been curious to know how much to spend on an engagement ring, we’re here to tell you that there’s no right or wrong answer. You may have heard of the three-month salary rule that says you ought to spend three months’ worth of your salary on your partner’s engagement ring. But we’re happy to bust that myth! No matter your budget, you can easily find a stunning ring that’ll become a cherished keepsake for years to come. And for more handy hints on scoring her dream ring, do cheque out our engagement ring buying guide.
Conclusion:
The bottom line is – do not feel rushed to make a decision based on a particular sale or season. When to buy an engagement ring is ultimately a matter of personal preference. We understand that you feel the pressure to get your beloved a beautiful engagement ring that symbolises your connection and commitment, but take your time to make the final purchase. Plenty of sales take place throughout the year, but there are marketing gimmicks as well, which you should steer clear of.
We cannot stress on this enough – ALWAYS choose a reputable store or brand to get an engagement ring, and avoid signs that advertise a big bargain or a 50% discount. These discounts are a warning sign; they signal that the diamond is of a lower grade.
At the end of the day, it’s always smart to seek a price tag that gives you more bang for your buck, but at the same time you don’t want to compromise on the quality as this is no ordinary ring. The best time to buy an engagement ring is when you can’t shake off the feeling of wanting to get one. Pick your style, set a budget, and then look for the best there is within that framework. Everything else will fall into place in its own wonderful way.
FAQs
Q1. When should you buy an engagement ring?
Shopping for an engagement ring is an exciting experience, but the right time to buy one would be different for each individual or couple. All jewellery brands run different sales throughout the year. From the holiday season sale that lasts from December to January, to the Summer and Spring sale that comes with attractive discounts and offers, you can be sure to find a steal deal regardless of when you choose to buy an engagement ring. The only thing you need to do from your end is sufficient planning as last minute rush leads to disasters which cannot be undone, as an engagement ring is not just a regular piece of jewellery, but has a lot of meaning and emotion attached to it, which will last you and your partner a lifetime.
Q2. When do engagement rings go on sale and which month is best to buy an engagement ring?
Engagement rings typically go on sale during and after the holiday season. The best months to buy an engagement ring would be from September to December for potential discounts.
Q3. Is it cheaper to buy an engagement ring online during a holiday sale?
Yes, it will certainly be cheaper to buy an engagement ring online during a holiday sale due to discounts, offers and special promotions offered by jewellery retailers.
Q4. When can I get the best deals on engagement rings?
The best deals on engagement rings can typically be found during major sales and events such as Black Friday, Cyber Monday, before Valentine’s Day and after the holidays when jeweller’ss offer discounts to attract shoppers.
